1. Product introduction:

The front warehouse is a warehouse distribution model. Each of its stores is a small and medium-sized warehouse distribution center. This allows the central warehouse of the headquarters to supply only the stores and cover the last mile. After the consumer places an order, the goods are shipped from a nearby retail store, not from a warehouse in the far suburbs. This is an important prerequisite for supporting its delivery within 30 minutes of the store within 3 kilometers. To put it simply, the front warehouse is located close to the consumer, which may be an office building or a small warehouse in a community. Users can place orders and deliver them within 1-2 hours. Hema Fresh, Wonderful Life, Everyday Orchard, Daily Fresh, U Shopkeeper, etc. have used this model now or now.

The front warehouse is not simply to disassemble the large warehouse into a small warehouse and then distribute it, so it is still a pure e-commerce thinking. To think about it from another angle, the model of the front warehouse is essentially that it uses an area of 200-300 square meters to carry more than 2,000 SKUs of more than ten fresh and large categories. In terms of area, this is the area of convenience stores. In terms of coverage categories and customer groups, this is also the customer group and coverage capacity of large and medium-sized life supermarkets. So in a nutshell, the front warehouse is to use the low-cost model of the small shop to make the category breadth and depth of service of the gate shop.

2. Product advantages:

1. Timeliness. The front-end warehouse model can make the distribution of shops more timely. After the consumers place orders, they are shipped from the nearest warehouse, that is, the additional retail store, which can be delivered to the customer in a short time.

2. The cold chain fresh food delivery speed is fast and the cost is low. Regarding the front warehouse mode, it refers to a small storage unit close to the consumer, so it is generally set nearby. Therefore, regardless of the speed of order response or the cost of distribution, the pre-positioning mode has a great advantage in comparison.