The new crown epidemic has stagnated the industry, and many industries have benefited from changes in consumption habits spurred by the epidemic. For example, fresh e-commerce ushered in a major outbreak. Online consumption of fresh products, some fresh e-commerce has achieved a three-fold increase over previous years. Assuming that the e-commerce penetration rate is increased to 20%, the scale of the Chinese fresh e-commerce market is expected to reach trillions. In addition, the growth of online fresh food consumption will also push back the entire logistics industry to increase investment in cold chain logistics transportation, cold chain storage, and cold chain distribution. The cold chain industry is expected to continue to maintain rapid development. However, whether it is the development of fresh e-commerce or cold chain logistics support, there are currently certain obstacles.

From the perspective of fresh e-commerce, during the epidemic, the online consumption trend of fresh food and offline logistics and distribution due to information asymmetry, the problem of "goods and no cars, no goods and cars" frequently appeared, resulting in idle resources. There are obvious problems in information docking and resource integration.

In addition, compared with developed countries, there is still a big gap in the development of my country's cold chain market. Academician Zhou Yuan of the Chinese Academy of Sciences once said that the foreign cold chain circulation rate has basically reached more than 85%, and my country is only 19%; the proportion of pre-cooled fruits and vegetables in my country is generally 10%, while it is as high as 95%-100% abroad. Subject to the relatively low level of cold chain transportation, my country’s annual loss of fruits and vegetables alone amounts to hundreds of billions of yuan.

Due to the high cost of cold chain transportation and low gross profit margin, the profit model of fresh e-commerce is still unclear. From the industry's point of view, the epidemic will also become a "pressure touchstone" for the strength of various logistics companies. Only companies with strong supply chain management capabilities can achieve success in direct source mining, informatization of cold chain logistics, and optimization of distribution routes. Break through in competition. "The limitations of traditional cold chain cannot meet the needs of modern fresh retail, so it will stimulate the rise of large supply chains and cold chain logistics platforms. The management capabilities of the entire supply chain of information and network of fresh food supply chains and the realization of cold chain logistics The'cost reduction and efficiency increase' will become a high competition barrier for fresh retail companies.